Introduction

Today, sending the same CV to every company is almost a guarantee of going unnoticed. Applying as a Crew Member at McDonald’s is very different from applying as a Manager, Strategy Integration at Coca Cola.

The key is to highlight the differences in how you present your experience descriptions, including measurable metrics and results, and clearly show that you possess the skills the role requires.

In this article, we’ll look at how to adapt these sections so your CV resonates in each case, using concrete examples from these four companies.

The Importance of Experience Descriptions

When a recruiter reviews your CV, they often focus first on your work experience. Simply listing generic responsibilities (“serve customers,” “coordinate projects”) isn’t enough—you need to show:

Action: strong verbs that indicate initiative (implemented, led, coordinated, designed, optimized).
Impact: measurable results or concrete improvements.
Relevance: tasks directly connected to the role applied for.

A good description always answers the question:
👉 What did I do, how did I do it, and what did I achieve?

The Skills Section: Keywords That Open Doors

Applicant Tracking Systems (ATS) and recruiters look for specific terms. Key points:

Use exact terms from the job posting (e.g., “Advanced Excel,” “customer service,” “financial advisory”).
Separate skills with | for readability.
Combine hard skills (tools, technologies, processes) with soft skills (leadership, communication, teamwork).

Practical Examples by Company and Role

1. McDonald’s – Crew Member

A common mistake is describing experience with generic phrases like:

“Customer service”
“Teamwork”

Better approach:

• Served an average of 120 customers per day, ensuring delivery times under 3 minutes.
• Collaborated with a team of 12 to maintain a clean and safe environment, meeting hygiene protocols.
• Implemented upselling suggestions that increased combo sales by 15% during my shift.

Suggested Skills: Customer Service | Teamwork | Effective Communication | Upselling | Hygiene Protocols

👉 Notice how simple metrics (customers per day, % sales) make the CV stronger.

2. Mercado Libre – Logistics Operations Analyst

Here, technical and analytical skills are key. A generic CV might say:

“Reporting”
“Excel proficiency”

Adapted version:

• Designed Excel reports with pivot tables that reduced delivery tracking time by 25%.
• Managed over 2,000 orders weekly, detecting and resolving logistical issues within 24 hours.
• Implemented performance metrics (OTIF, lead time) to evaluate transport providers.

👉 The key here is to demonstrate mastery of tools and metrics the company actually uses.

3. Banco Macro – Corporate Banking Officer

In banking and finance, trust and the ability to generate business matter. Weak example:

“Customer service”
“Selling financial products”

Adapted example:

• Managed a portfolio of 80 companies, achieving a 20% growth in corporate loan placements.
• Advised clients on investment and financing products, increasing assets under management by $15M.
• Organized personalized digital banking trainings for SME clients.

👉 Notice the emphasis on concrete financial results and relationship management.

4. Coca Cola – Manager, Strategy Integration

In a global strategic role, the description should convey leadership and vision. Weak example:

“Project management”
“Marketing”

Adapted version:

• Led the integration of 3 business units in Latin America, achieving a 12% reduction in operational costs.
• Negotiated multicultural agreements with stakeholders across 5 countries, ensuring regional strategy alignment.
• Developed marketing plans that increased market share in key regions by 18%.

👉 Here, the focus is on large-scale impact, leadership skills, and strategic thinking.

Final Tips for Experience Descriptions and Skills

More key tips for your resume in our other article

Avoid empty phrases like “proactive worker”: demonstrate it with examples.
Always tailor skills and descriptions to the role: what works for Banco Macro may not suit McDonald’s.
Review your descriptions and ask yourself: Does this answer why I should be hired?
Be consistent: use a uniform writing style and action verbs throughout.

Conclusion

A strong CV isn’t just a list of experiences; it’s a coherent story connecting your profile with what a company is looking for. The key is in how you describe your experiences and which skills you highlight, always supported with metrics and results whenever possible.

McDonald’s, Mercado Libre, Banco Macro, and Coca Cola value different things, and your CV should reflect that. Learning to adapt your descriptions and skills to the role and industry will greatly increase your chances of being called for an interview.

And remember: tools like Prutopia can help you structure your CV in a standardized, ATS-optimized way, providing smart suggestions to improve each section without starting from scratch.

Tailor Your Resume for Large Companies